Module 1 – Intro to Lead Generation
As a service provider, our client's business' success is our success.
That's why in this module, we'll talk about what lead generation is and how it impacts our client's business. I'll also share with you a simple, 3-STEP PUBLISHING PLAN on how you can come up with an eBook, fast.
Module 1 – Intro to Lead Generation11:52
Module 2 – Whom to Write For?
A marketing campaign that talks to the wrong audience is bound to fail, no matter how great it is. That's why, Module 2 is all about market research. Learn the SPECIAL SPY TOOLS that you can use together with the SECRET SEARCH STRATEGY that I'll share with you.
Lesson 1 – Marketing, then and now4:34
Lesson 2 – How to create your client’s prospect persona6:42
Lesson 3 – How to find prospects3:32
Lesson 4 – How to find out the prospect’s needs4:24
Module 3 – How to Create a Lead Generating eBook
Module 3 is a detailed, easy to follow guide on how to create the actual eBook. From conceptualization all the way to publishing.
Lesson 1 – How to research for the right content4:01
Lesson 2A – Content Creation: How to Come up with a Compelling Title2:55
Lesson 2B – Content Creation: How to set the eBook’s framework?2:55
Lesson 2C – Content Creation: Outsourcing1:32
Lesson 3 – How to create an eBook Cover4:41
Lesson 4 – How to Publish the eBook?00:1:32
Module 4 – How to set up the lead generation marketing funnel
Once you have the eBook ready, it's now time to set up your marketing campaign's backend. Learn the complete, detailed process in Module 4.
Lesson 1 – What you need to know about lists?00:4:35
Lesson 2 – How to Create a List00:3:17
Lesson 3 – How to Create a Form00:4:45
Lesson 4A – Welcome Email Campaign: What you need to know00:2:04
Lesson 4B – Welcome Email Campaign: What must it include?00:1:20
Lesson 4C – Welcome Email Campaign: Best practices00:3:42
Lesson 4D – Welcome Email Campaign: How to set it up?00:02:14
Lesson 4E – Welcome Email Campaign: What you need to know about subject lines?00:6:10
Module 5 – How to Integrate it Together
Learn how to integrate your lead magnet campaign to your client's website. Get insider information on alternatives in case your client doesn't have one.
Lesson 1 – How to integrate forms on your client’s website00:05:30
Lesson 2A – Intro to Landing Pages00:1:52
Lesson 2B – Elements of a Landing Page00:03:31
Lesson 2C – Two Types of Landing Pages00:00:50
Lesson 2D – Where to build landing pages00:01:34
Module 6 – How to Spread the Word
Learn proven strategies on how to promote your client's lead generation campaign.
Lesson 1 – What you need to do before promoting00:02:11
Lesson 2 – Promoting on Website00:05:11
Lesson 3 – Promoting on Social Media00:05:56
Lesson 4 – Promoting through collaboration00:05:26